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Master Thesis

Dear participant,

You are invited to participate in a university study conducted as part of a Master's thesis at HEC. This study aims to examine content related to cultural tourism on social media, as well as your perceptions of these influencers. You will have access to an Instagram account and a post, and will then answer a few questions about your impressions.

The survey takes less than 10 minutes. Your answers will remain completely anonymous and confidential. The data collected will be used solely for academic research purposes.

If you have any questions, please contact Auriane.Maziers@student.uliege.be

Thank you so much for your time and participation!

There are 19 questions in this survey.

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.